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Writer's pictureMonsieur Saké

It is not a legend, the Yukiotoko is truly rescuing mountaineers!

Updated: Dec 8


Aoki Shuzo, Yukiotoko Junmai, Yeti, Sake label, Niigata Sake.
Yukiotoko Junmai



The YUKIOTOKO 雪男 (Snowman) brand derives its name and logo from the hairy creature that appears in the Hokuetsu Seppu 北越雪譜 (North Etsu Province snow stories).







Hokuetsu Seppu 北越雪譜, Winter stories from North Etsu province. Minami Uonuma, Niigata, Snow Country.
Illustrated page of the Hokuetsu Seppu 北越雪譜




It is a book chronicling the snowy life of Uonuma written by Bokoshi SUZUKI 鈴木牧之 in the early 19th century.


The Yukiotoko roamed the many snow-capped mountains of Ichigo the save the hikers in distress.








The Ichigo mountains that border the city Minami Uonuma attract outdoor enthusiasts from all over the world and a quarter of mountain accidents in the Niigata Prefecture occur in this region.


Ichigo Mountains, Minami Uonuma, Shiozawa, Mount Makihata 巻機山, Mt. Hakkai 八海山, Mt. Asahi 朝日岳, Mount Echigo-Komagatake 越後駒ヶ岳. Snow country, 雪国。
The Ichigo Mountains surrounding the town of Minami Uonuma. Snow Country, Niigata.

Since 2010, Aoki Shuzo has donated part of the sales of its Yukiotoko sakes to the Mountaineering Accident Prevention Council of the Minami Uonuma region. It’s not a legend, the Yukiotoko really protects mountain hikers!


Aoki Shuzo, Mr. Tsutomu ABE, Yukiotoko. Minami-Uonuma
Mr. Tsutomu ABE, Aoki Shuzo, making a donation to the Mountaineering Accident Prevention Council.

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